After many months of hard work, we are really pleased to release the new Marathon. Our new logo and website are fresh and modern, and they now point us solidly towards the future.
Marathon is continuously innovating and evolving our role in the industry in order to better support our customers and partners. We are so incredibly excited about the new modern look and can't wait to see how you like it.
The New Logo
Marathon Hardware has a newly designed, incredibly fresh logo and modern colour palette, giving us a completely updated look.
We are excited about our new logo because behind the modern futuristic typeface, there is a new "M" symbol which has significance to Marathon.
The M has been built from a combination of three aspects of Marathon: the Handshake for our client relationships, the Inward-Facing Arrows for the win-win partnerships that we forge with customers and suppliers, and the M letter for the Marathon Team that creates our success together each and every day.
After speaking to our customers, we have discovered the key elements that make our partnerships so successful. These have formed our Brand Pillars as a focal point for our company's direction. The best way for us to express them is through their associated taglines.
As part of the rebrand, we have completely overhauled our website to make finding products and information exponentially easier, while streamlining the look and functionality to create a significantly greater experience for you.
Our new website is not just a superficial upgrade though. We are investing in content for both our products and about our industry, to better serve the needs of our direct and indirect customers. We expect that interior designers, architects and specifiers will gain additional advantages in better product information and resources. We also believe that our cabinet maker and millwork customers will use our website in their sales activities and provide links for finding hardware directly to their homeowner and commercial customers.
Offering value to today’s customers is about more than simply great products and competitive prices. We are developing resources such as articles for our industry that touch on products, trends, innovations and business tips. In addition, we are investing in our showrooms as a place for you and your customers to physically experience the quality and innovation present in our products. During 2018, we launched brand-new showrooms in Calgary and Mississauga, and expect more to come in 2019. Another aspect of our focus is better deliviery of content through social media, marketing campaigns and emails, and other digital tools to make your job easier.
Looking to the Future
We are so excited to start 2019 with this big reveal announcement. We hope you enjoy our new website and the direction that Marathon is heading. Thank you for all your support and let us know if you have any comments!